O by nailsaloon lacquer is 8-free, vegan (no fish scales – who knew?) and cruelty-free (never tested on animals). It is formulated without formaldehyde, toluene, dibutyl phthalate (dbp), phthalic acid, camphor, ethyl tosylamide, xylene or triphenyl phosphate (tphp). (Right? Say that three times fast!)
ABOUT OUR PALETTE
Our 57 shades were selected from swatches, books, magazines, Pantones and even cars (because reds are not just for Ferraris!). Our resulting palette is diverse and bright, with loads of neutrals, nudes to match a variety of skin tones, and a mix of “almost-blacks,” colors that read black upon first glance, but reveal a hint of color under different kinds of light.
ABOUT OUR NAMES
Most of our lacquers were named after team nailsaloon – women that helped write our story. After deciding on colors, a “naming party” was had and team members chose one they felt suited them. A few colors were also named after the owners’ moms, daughters, grandmothers and family members.
A NOTE ABOUT TRADITION
Nail polishes often carry the French translation “vernis à ongles” on the bottle. We opted to go instead with the word “esmalte,” which means “nail polish,” but in both Spanish and Portuguese, in a nod to the co-founders’ native languages.